Lucy and Yak

This publication highlights Lucy & Yak’s Baring All campaign, a bold celebration of body diversity that challenges censorship and embraces authenticity. Centered around the theme of visibility and self-expression, the project uses thoughtful art direction, curated photography, and expressive typography to showcase a wide range of breasts and chests often unseen in mainstream fashion. Designed to reflect the brand’s values of comfort, empowerment, and community, the piece amplifies underrepresented voices and invites conversation around body image and identity.