Cleveland Orchestra

The Cleveland Orchestra is a world-renowned institution, celebrated for its unparalleled artistry and emotional depth. This re-branding project re-imagines its visual identity to reflect its timeless legacy while connecting with contemporary audiences.

The new branding pays homage to classical music's rich heritage through elegant typography inspired by the visual language of music itself, referencing symbols like notes and rhythmic patterns. Paired with a dynamic visual system that blends traditional black-and-white elements with vibrant accents, the design bridges tradition and modernity to engage younger and more diverse audiences.