Reach Your Summit

Reach Your Summit is a global campaign for The North Face’s collaboration with the 2028 Olympic Games, celebrating movement, resilience, and the pursuit of personal summits—whether on the wall, the streets, or in everyday life. Inspired by the bold energy of sport climbing, the campaign blends dynamic typography, striking photography, and a vibrant color palette reflecting the power of elevation and motion.

Through advertising, social media, in-store experiences, and digital activations, the campaign reinforces North Face’s commitment to performance and innovation, bridging the gap between elite athletes and everyday adventurers. By highlighting Olympic sport climbing and its growing global influence, Reach Your Summit empowers individuals to push limits, embrace movement, and redefine what it means to play.